Why Powers Plumbing Is Not Easy To Find On Angie’s List, Yelp And Other Advertising Services
Word of mouth is the best advertising. When your friend recommends a plumber or service professional it means a lot. That is the same strategy advertising firms like Yelp and Angie’s List are capitalizing upon but using the web instead of your neighbors for reviews. It is the same with Google, Bing, Yahoo and other search engines. They all offer advertising and ratings and move the company up to the top section on the web for a fee. Even Facebook has adopted a pay to win mentality.
The ratings on these advertiser sites intention is to make money by listing the service provider and they do because you may also have some comfort in using the service professional before you pick up the phone by reading other peoples reviews. Each of these advertisers attract service providers by listing the companies for free, then if the ratings are good they solicit the service providers and charge the company fees to rank them higher so that you will actually find them. Otherwise the listing (like Powers Plumbing) is found way down the list. The advertisers are exposing the company to potentially more customers, therefore they earn money for the exposure that they provide.
Powers Plumbing is listed on most of these advertisers and we have good rankings and we are constantly solicited by all of them to advertise more. Powers pays for its basic Better Business Bureau membership (since 1952). The Better Business Bureau (“BBB”) also has rankings and just like the advertisers charges companies to move us up higher on its site. The unique difference with the BBB is that if a consumer has a problem with a company, besides venting about it, the BBB will require a response from the company to address it.
When Yelp first came out we tried it because we found Yelp was great for finding restaurants. In many instances we received excellent reviews and we are grateful for them. However, we have concluded that the restaurant business model does not fit for our services as we are bringing the service to ones home. We found inequities with the process. In some instances, we performed work but found that the person wanted to exchange a good review for payment for the work or try to refuse to pay. In one case a client was abusive to the plumber and when we refused to return the employee back to do any more work there, then we were given the bad review. None of that seemed to reflect specifically on the reality of our work product or service.
So for now, and maybe for the foreseeable future, we may not be as easy to find on the front page of Google, Yelp, Angie’s List, the Better Business Bureau or any of the other advertisers. We know that you can find us there if you want to see what others are saying about us and we strive to earn good word of mouth from any reviews because of our professional integrity.
Recognizing we are hard to find, we thank you for finding us. We subscribe to a code of ethics, are members of the Plumbing Heating Cooling Contractors and have a mission to provide quality plumbing services for the health and safety of our community. We aim to live up to our longstanding reputation that we have built over one hundred years. Even though we are a little bit harder to find, we hope that you will be glad you did and we will strive to be your first choice for any plumbing services.